You Thought It Was a Tourist Information Center—So Why Are People Filming K-pop Music Videos? A First-Time Guide to HiKR Ground
When you arrive at the Korea Tourism Organization's Seoul Center to visit HiKR Ground, you expect to find tourist maps and an information desk inside. But when you walk through the doors, the first thing you see is not a small sign but an enormous screen that fills the wall. Images of Korean cities and natural landscapes flow across it, while music drifts down from the floors above. The mood changes completely on the second floor. People dance inside sets modeled after a subway car or a laundromat. One person records a video on their phone, while another changes the color of the lights and takes photos. Others stand nearby, waiting for the shoot to finish. This is where first-time visitors pause. Is this a tourist information center or a K-pop experience center? Do I need a ticket? Am I allowed to just walk into that set? Is there anything to do if I cannot dance? This is HiKR Ground, inside the Korea Tourism Organization's Seoul Center beside Cheonggyecheon Stream. It introduc...